01
Supergut — brand identity and CPG rebrand
Led brand and rebrand for Supergut: positioning, identity, and the visual system behind the gut-health line — including the wordmark and packaging that went to market.
Fractional marketing partner
Chris Morell
Fractional marketing partner for founders who need a leader, not a vendor.
I embed with your team to shape brand, GTM, creative, performance funnels and PR, and I get into the trenches on creative when the work needs a maker, not just a manager.
I ship fast with agentic coding: rapid website prototypes, custom dashboards and more.
CPG, DTC, and health brands. Los Angeles or remote. Fractional scope, typically a few days a week.
Portfolio
How we partner
An embedded strategic partner, not a project queue.
I help shape positioning, go-to-market, launch execution, website and funnel direction, and executive marketing decisions, moving fast with modern AI and agentic coding workflows. I write and edit when the brief needs a senior voice in the doc, stand up rapid website prototypes and custom dashboards when speed matters, and pull in specialists from my network so you get a pod without the headcount.
Brand & GTM
Internal strategic lead on positioning and messaging when brand agencies are in the mix, plus launch plans that hold up from deck to market.
Growth & Launch
Full-funnel leadership across paid, lifecycle, retail, ecomm, and campaign systems.
Creative Network
Designers, writers, media, Shopify, and PR talent, coordinated by a marketing leader who can also write, edit, prototype, and ship the work when needed.
Capabilities
What I lead.
- 01
Brand strategy
Internal strategic lead alongside brand agencies, shaping positioning, messaging, and the narrative founders need to raise and ship, including hands-on copy when the words need a senior pass.
- 02
GTM & growth
Launch roadmaps, channel strategy, paid and performance programs, and the operating cadence that takes a product from deck to market.
- 03
Websites & Shopify
Full website builds end to end. I select, brief, and lead web and Shopify developers so the site ships on brand, on brief, and conversion-ready, and I can spin rapid prototypes myself when the timeline is tight.
- 04
Agentic builds & tools
Agentic coding for rapid website prototypes, custom dashboards, internal tools, and other productized marketing surfaces that would usually wait on a long engineering queue.
- 05
Amazon & marketplaces
Amazon marketplace buildouts and omnichannel retail readiness, from listing systems and creative to launch plans that hold up in-market.
- 06
CRO & purchase flows
Conversion rate optimization and purchase-flow design across landing pages, cart, and checkout so more of the right traffic becomes revenue.
- 07
Email & SMS
Lifecycle and retention programs across email and SMS, from welcome and post-purchase to winback, with editorial-quality copy built to compound with paid and organic.
- 08
Content & creative
Zero-to-one content engines, creative direction, and social systems, plus high-profile creator partnerships. I can lead the pod or write and create in the trenches when the client needs a maker.
- 09
PR & storytelling
Journalist-trained storytelling for consumer, trade, and business media, plus awards, thought leadership, and founder-facing narrative I can draft and edit myself.
- 10
3PL & commerce ops
Partner selection and day-to-day leadership across 3PL, fulfillment, and the marketing-tech stack that keeps DTC and retail shipping reliable.
Work
Craft across brand, campaign, and content.
A look at the kinds of marketing systems I’ve built and led, brand programs with agencies, integrated campaigns, web narrative, and content systems where strategy and writing stay connected.
02
Content engine and scientific advisory board
Built Supergut Studios as VP of Content: designers, writers, and community, plus a Scientific Advisory Board turned into stories, content, and a customer community benchmarked against Peloton — building high-engagement content engines for tech and wellness brands.
03
Glossi — rebrand, website, and 3D product studio
Embedded consultant on a soup-to-nuts rebrand and website redesign for Glossi: research, interviews, brand, and site for the live 3D studio that turns models into studio-grade product images and motion.
04
Oobli x NFL — athlete partnerships for CPG
High-profile creator partnerships spanning celebrities and pro athletes, including Oobli’s work with NFL lineman Arik Armstead.
Press & recognition
Stories placed. Awards won.
PR programs and brand storytelling I help shape and write across consumer, trade, and business outlets, including Fast Company World Changing Ideas and TIME recognition.
- Fast Company World Changing Ideas
- TIME recognition for category-defining CPG innovation
About
Journalist by training. Marketing leader by craft.
My career started in the early 2000s as a journalist and editor, and that writing, copy, and editorial instinct never left. From there I spent two decades building brands, campaigns, creative teams, and PR programs inside companies like PlayStation, Clif Bar, and Fitbit, and high-growth startups including Udacity, Tala, Supergut, and Oobli. Based in Los Angeles and available remote, I work as a fractional partner to founders and CEOs who need senior marketing leadership, a content creator who can still open the doc, and a builder who uses agentic coding to ship rapid website prototypes, custom dashboards, and more.
FAQ
How fractional partnership works.
- What is a fractional marketing partner versus an agency?
- An agency runs a project queue. I embed as your marketing leader: positioning, GTM, creative direction, and the operating cadence founders need. When specialists are required, I brief and lead them so you get a pod without the headcount.
- How many hours do you typically work?
- Fractional scope is usually a few days a week — enough to own strategy and stay in the work, not a 40-hour FTE. We set hours to the stage of the company and the launch in front of you.
- Who do you work with?
- Founders and CEOs of CPG, DTC, health, and consumer startups who need a senior marketing partner, not a channel specialist. Past work includes PlayStation, Clif Bar, Fitbit, Udacity, Tala, Supergut, Oobli, Glossi, Eve Health, and Ate Days.
- Are you in Los Angeles or remote?
- Both. I’m based in Los Angeles and work remotely with teams across the US. On-site in Southern California when the work needs it.
- How do we start?
- Email ctmorell@gmail.com with where the company is and what you need a marketing leader to own. If it’s a fit, we scope a fractional engagement — typically a retainer, not a one-off project.
Contact
Let’s talk about what you’re building.
Whether you need a fractional Head of Marketing, a GTM partner for launch, a leader who can stand up a creative pod, someone who will write in the trenches, or a builder for rapid website prototypes and custom dashboards, I’d love to hear where you are.